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CENTRESTAGE 2020 (Online Edition)

Brand Profile

Number of Brands from outside Hong Kong by Country/Region

CENTRESTAGE 2020

• Asia’s premier fashion event, which serves as a promotional and launch platform for fashion brands and designer labels, featured 240 brands from 23 countries and regions

• Combining traditional show elements and computer-generated imagery, the six virtual runway shows immersed members of the fashion community fully in design concepts visually and conceptually, witnessing transition to a digital era of fashion

• A month-long citywide campaign CENTRESTAGE in Town with a digital gallery and two fashion showcases as well as shopping and dining offers were introduced across the city

Asia’s Fashion Spotlight

For the first time in its history, CENTRESTAGE organised by the Hong Kong Trade Development Council (HKTDC) took a virtual form in 2020, giving Hong Kong and Asian designers unparalleled opportunities for exposure amid the COVID-19 pandemic.

Themed around “A World of PHYGITAL”, CENTRESTAGE redefined the way of presenting fashion shows by combining physical and digital elements. It created a fashion extravaganza that enabled brands to overcome geographical and time limitations to showcase their latest designs. In addition to the virtual runway shows, the CENTRESTAGE website aggregated 240 fashion brands and designers from 23 countries and regions who were keen on tapping into the Asian market, including 130 new joiners such as Korean streetwear brand FlenoSeoul and Taiwanese canvas craft brand Guang Fu Hao. A digital content marketing campaign was also rolled out with fashion shoots, conceptual videos, designers’ interviews as well as fashionistas involvement.

This flagship promotion of the fashion industry will remain online for another year to allow brands to stay connected with buyers and fashion enthusiasts from across different time zones.

Stage Time Abounds

CENTRESTAGE makes history by launching the first virtual runway show series in Hong Kong. Integrating computer-generated imagery with traditional shows, six virtual runway shows were premiered from 17-19 September 2020 to feature the captivating collections from 43 brands and designer labels from Hong Kong and Asia.

 • Marking the opening of CENTRESTAGE, FASHION HONG KONG SHOW spotlighted eight homegrown design units that have taken part in international fashion weeks, including 112 mountainyam, ANGUS TSUI, Bettie Haute Couture, BLIND by JW, DorisKath, METHODOLOGY, SUN=SEN and YEUNG CHIN. The show immersed the audience in astounding visual impact of virtual planets, taking them on a creative exploration of the new collections by the talented designers.

• HONG KONG YOUNG FASHION DESIGNERS’ CONTEST (YDC) featured 14 promising local fashion talents, who won the placement of finalists to compete for the honours of Champion, Excellence Award, New Talent Award, Best Visual Presentation Award, as well as the new My Favourite Collection Award that decided the winner by public votes. The strong line-up of judges included Katherine Fang, Chairman of the HKTDC Garment Advisory Committee; Anais Mak, founder of ANAÏS JOURDEN; Michael Mok, General Merchandising Manager/Head of Merchandising at JOYCE; Jonathan Lee, Senior Area Manager (Asia) of Tomorrow Ltd; Kieran Ho, Senior Vice President-Hong Kong, Purple PR; stylist and art director Declan Chan; and Jason Lam, Head of Brand, Asia Pacific at MATCHESFASHION.

• Also featuring local fashion designers, the FASHIONALLY COLLECTION #15 SHOW supported the next generation of designers to demonstrate their creativity and imagination. It showcased the Spring/Summer 2021 collections of nine emerging Hong Kong fashion designers who are also past contestants of YDC.

• The other three virtual runway shows, namely NEXT IN CHEONGSAM, TAIPEI IN STYLE and HONG KONG EN VOGUE also captivated the audience with 12 designer labels from Hong Kong and Taiwan.

 To view the virtual runway shows again, please visit centrestage2020.hktdc.com/en/phygital-runway

 Fashion Meets the City

“CENTRESTAGE in Town”, the month-long citywide promotional campaign, continued to enchant the general public with the excitement of fashion vibes amidst the pandemic situation. A digital gallery and two fashion showcases were mounted in prime shopping malls to showcase the creativity of local designs, which were complemented by shopping and dining offers in collaboration with over 100 shopping malls, fashion brands and restaurants.

For more information about CENTRESTAGE 2020 and pictures of the spectacular happenings, please visit the official website at www.centrestage.com.hk

Or contact:
Hong Kong Trade Development Council
Exhibitions Department
Unit 13, Expo Galleria
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wan Chai
Hong Kong 
Tel:       (852) 1830-668
Fax:      (852) 2824-0026
E-mail:  exhibitions@hktdc.org

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Show Daily #1

Show Daily #2

Show Daily #3

Designers’ Testimonials
Buyers' Commentary

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2020
- Virtual Runway Shows
- CENTRESTAGE in Town

2019
- Shows & Parades
- Seminars & Networking Events
- Fairground
- CENTRESTAGE in Town
- OPENSTAGE