The Fashion Shoot

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Events

 

Frozen in Time

Sham Shui Po: A Harmony of Local Flavour and Design Inspiration

 

Fashionable garments are on full display from malls, boutiques and windows, but the journey to glamour for each piece usually begins in down-to-earth neighbourhoods such as Sham Shui Po.

 

Since its peak era in the 50’s and 60’s, Sham Shui Po remains a sourcing hub at the heart of Hong Kong’s textiles manufacturing scene. Prints, delicate raw materials and sublime fabrics adorn every storefront, but the neighbourhood offers much more in the form of authentic local charm. For many fashion designers in Hong Kong, Sham Shui Po provides a wealth of inspiration and captures the city’s industrious spirit.

 

Sham Shui Po was therefore chosen as the backdrop of a fashion shoot that featured 20 acclaimed labels from Hong Kong, Macau and Taiwan, seamlessly juxtaposing new age vision with everyday scenes in the community. Through a harmonious blend of past and present rooted deep in the city’s unique culture, Sham Shui Po represents the diversity of Hong Kong in many ways than just one.

 

 

 112 mountainyam

Artistic Palace

ARTO.

AXOXYXOXS (Outfit ) +
L.T.L Craftsman (Handbag)

       

Charlotte Ng Studio

ChaufungLI

CHENG PAI CHENG

Classics Anew

       

DorisKath

FAKE FAN

I.N.K MACAU

FROM ANOTHER PLANETS

       

Lapeewee

NECRO POON

Palette of J Studio

 

Worker Playground

 

       

YMDH

Ysanne

ZICS